The Real Reason Entrepreneurs Struggle
Hello there, and welcome! I am so happy that you're here. My name is Melissa. And I cannot wait to serve you today.
You're about to learn something so critical that your entire perspective is about to change.
There are literally so many business owners out there who are suffering needlessly because they either didn't learn these fundamental strategies early on, or because they just haven't executed them.
You're here because you want to know what works. And you want to know the fastest and the most effective way of getting there, especially now with what we're experiencing, socially and economically. And more importantly, you are not afraid to execute.
Have you ever thought to yourself, Wow, I thought things would be so different by now. I thought I'd be a successful entrepreneur by now. I thought I'd have more money in the bank by now. And I thought that I wouldn't have to work so hard just to stay above water. Well, if you've had any of those thoughts that I want you to know that you are not alone. But it's time to move forward.
This is a topic that I'm super passionate about, because I have been where you are right now. And I know that I can help you.
This critical piece that you're missing happens to be one of the main reasons why you see so many failing businesses today.
In fact, all a negative economy does is accelerate failure for the businesses that were already on a path to fail. Of course, in situations, like what we have experienced recently, there are some serious exceptions. But in a healthy economy, businesses still fail, and they fail a staggering rate.
After helping entrepreneurs in various industries, from manufacturing, health and wellness, e-commerce and business services, what I've found is that most people are surprisingly not aware of their funding options, and so they never get off the ground. And even if they are, they have trouble acquiring it, because they're missing some very basic things that no one ever taught them.
The next problem I found is that once they get the money, they don't know what to do with it. And so what ends up happening? They bleed out as if they were sitting at a poker table.
Now the real trouble that business owners face after overcoming those two obstacles, is scaling for profitability.
As a business coach, I keep having to repeat the same information over and over again before actually getting to help clients to scale to the next level. And that is why I put this training together.
There is an astonishing number of companies who started on the wrong foot. And we're talking about well established companies in business for over a decade. In fact, I've personally worked with companies in business for over two decades, who are finally seeking help to become more profitable, either by automating and optimizing their business processes, this one is huge. Or becoming ISO certified, and that's usually to bring on international clients. Or by implementing a quality management system, and this one is a game changer.
There are literally a multitude of ways to become more profitable. But, they didn't have the fundamentals in place to position themselves properly. And so they only sought help when they were already in trouble. And I am telling you right now, that is the wrong time to be asking for help for the first time.
Right NOW is the time you want to start off on the right foot. It is so important that you understand this and that you do not wait.
So let's get crystal clear on who this is for.
You are here today because you're an entrepreneur who needs funding, but you don't know how to get it. Or you received funding in the past, but now you need more. Or you have funding, but now you need to know how to scale and you don't want to lose what you already have.
I want you to do a little exercise with me. Take a moment.
I want you to imagine the feeling of waking up every morning, and absolutely loving what you do. I want you to imagine having all the resources and the support to accomplish your goals. I want you to imagine knowing exactly how the day will unfold in your favor and not having to worry about what your next move will be just to pay your bills. Imagine living stress free and having more time to do the things that you actually want to do. And being able to take care of your family the way that you want to.
I want to tell you something.
There are literally millions of entrepreneurs doing exactly that. Even right now in these crazy times that we are living in. And there is absolutely no reason why you can't be one of them.
The only difference between you and them is that they have an insight that you don't, and they have applied it to their business model. Once you have that same clear perspective, you will have everything that you need to join them and begin living the life that you were meant to live.
I want you to remember... Success is not personal. It is structural. It's that simple. All you need is a proven strategy. And more importantly, you have to execute it.
So my goal today is to ensure that you know the two key characteristics that lenders and stakeholders are looking for in your business model. I am going to teach you the three critical shifts to make your business sustainable and profitable. And I'm going to ensure that you have the 7-step framework to position your business for long term success without sacrificing your precious time or your energy.
Now, before we get into this, I think it's kind of important for you to know who I am right, who is this person talking to me right now?
Well, my name is Melissa. I live in Fort Lauderdale, Florida, with my fiancé and our dog, Charlie. I'm a biomedical engineer by trade and a socially conscious business owner. And I am a sustainability consultant who by the way, loves to travel.
I developed an award winning business model. And I continued to use the same techniques used in that model to get funding and support for various other projects and ventures over the last 14 years, some of which I am so proud of.
And I am here to tell you that getting money and support for your business is not the problem. Okay? There is a simple and proven way of doing it. I am here to tell you that it is not the solution if you don't already have a business plan in place. It is that simple. I don't care what anybody tells you. I have heard it all before. I want you to ask any thriving business right now, whether or not they have a business plan, or a business continuity plan in place. And every single one of them will tell you YES. Because it is irresponsible not to have one.
I'm going to quickly share my story with you because I want you to learn from my mistakes.
I learned the hard way. Instead of pursuing the award winning business plan that managed to impress 18 top executives and CEOs from leading biotech companies, financial service institutions, media conglomerates, the healthcare industry and notable business leaders, because it possessed all of the characteristics that I'm going to share with you today, I went another route.
I actually look back and I cannot believe that I did what I did. I got cocky and I decided to open a different business altogether in a completely different industry, with absolutely no plan or executable strategy, and with what is referred to as hope marketing.
If you can believe it, in my mind, I thought it was a quick detour. Get it up and running, turn a quick profit, hand it over to someone else and then go back to my dream - my initial plan.
I made every mistake that a new business owner could make because I thought that I could wing it.
I suffered a great deal. I was depressed. I was constantly stressed out. And I was tied down to my business seven days a week with a business partner that was on a completely different page than I was.
At first, we were on a roll. We landed a national distributor... we were featured multiple times in magazines... we were asked to write articles... we were invited to showcase our products at all of the events that surround the Emmy Awards, the Golden Globe Awards and the MTV Movie Awards. We were well sought after. And because of it, we thought that we were superheroes, and so we bit off way more than we could chew.
And without following any proven systems or strategies, we managed to squander all of our resources, and over $100,000 in working capital in the blink of an eye.
We had employees who depended on us... we had two locations one in Fort Lauderdale and one in Miami. We had loyal customers and loyal partners who believed in us. But we tried to expand faster than our capabilities. And before long, we were in way over our heads and neither one of us knew how to fix it.
We had absolutely no clarity. And because we were so stressed out trying to keep up with everything that we eventually burnt ourselves out. And the worst part is that our relationship suffered tremendously, both as business partners and as lifelong friends and all of the excitement of being an entrepreneur became just a really dreadful feeling every morning that I woke up. It was literally the worst time in my life.
Now let me ask you. Where do you think that I went wrong?
What do you think I could have done differently? Is this what failure looks like? Because that's what it felt like? Absolutely it was. I had failed. And that was actually my biggest fear.
But what I didn't realize is that this was common for small businesses. What I didn't know is that the majority of small businesses fail. And there is a reason for that. And we are going to talk about it during this training, because once you know why, then the steps you need to take will be crystal clear. This is probably one of the most valuable trainings that you will receive this year.
What I also realized is that those failures were actually necessary in order for me to realign with my core values in life and to be able to share those lessons here with you today.
You see, I was in business for all of the wrong reasons. And like many new business owners, I didn't follow advice, or execute some of the most fundamental business practices, even though I knew better.
But I finally learned how not to see it as a failure, but as an opportunity, where I not only get to share the most valuable secrets from launching and running a business, but also, and this is my favorite part, from watching dozens of entrepreneurs present their business models to intimidating panels of investors and I will tell you more about that story later.
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